#PLAYACETAMOL: the beach fashion that is conquering the beaches of Dénia

Summer in Dénia is always synonymous with sun, sea and moments that remain etched in the memory. But this year, there is something else that is setting trends in the arena: InmoXara totebags.

Yes, you've seen them. Those fun, fresh bags full of personality that have conquered the beach... and social networks. A campaign that was born to make people smile and refresh the desire for summer, and that has ended up becoming a real phenomenon among neighbors, tourists and lovers of Dénia.

From the idea to the sand: how #PLAYACETAMOL was born

At InmoXara, we are always looking to connect with people beyond the properties we sell. Summer is our favorite time to do so. So we thought: why not create something that combines the Mediterranean spirit, a fun wink and our closeness? The result: totebags that are pure summer, accompanied by slogans that leave no one indifferent.

The impact we didn't expect (but we love it)

Totebags are appearing in Instagram photos, sunbathing in beach bars, have sneaked into boat trips to Formentera and have even been seen in stories from Punta del Raset to Les Deveses.

On the beach, they've become a topic of conversation and the star accessory for carrying a towel, sunglasses, that pending novel, and who knows... Maybe also the keys to your new apartment in Dénia.

Clients and friends write to us to say, "I want my #PLAYACETAMOL!"

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